Elizabeth Brick

The Legal Marketing Association (LMA) has announced the formation of its new Industry Impact Committee, a strategic initiative designed to elevate the voice of legal marketing and business development professionals across the legal industry.

Amid an uncertain 2026, the firms that will pull ahead are those that make a few clear strategic growth bets and build the decision‑speed to act on them.

Across the legal industry, studies now suggest that roughly half to 60% of lateral partner hires ultimately underperform or leave within five years, even as firms rely on laterals for a growing share of their revenue growth.​​ If that feels unsustainable inside your firm, it is.