Elizabeth Brick

For most firms, June is a narrow and valuable window. You have enough data from the first half of the year to evaluate performance and enough time left to change your trajectory. The question for leadership is: what do you want to achieve in the second half of the year, and where do you want that growth to come from?

The Legal Marketing Association (LMA) has announced the formation of its new Industry Impact Committee, a strategic initiative designed to elevate the voice of legal marketing and business development professionals across the legal industry.

Amid an uncertain 2026, the firms that will pull ahead are those that make a few clear strategic growth bets and build the decision‑speed to act on them.