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Elizabeth Brick to Co-Chair Legal Marketing Association's New Industry Impact Committee
The Legal Marketing Association (LMA) has announced the formation of its new Industry Impact Committee, a strategic initiative designed to elevate the voice of legal marketing and business development professionals across the legal industry.
Elizabeth Brick
Jan 163 min read


Amid an Uncertain 2026, Law Firms Need Clear Strategic Growth Bets
Amid an uncertain 2026, the firms that will pull ahead are those that make a few clear strategic growth bets and build the decision‑speed to act on them.
Elizabeth Brick
Jan 143 min read


When “Great” Lateral Hires Underperform: How AI-Driven Integration Can Finally Change the Story
Across the legal industry, studies now suggest that roughly half to 60% of lateral partner hires ultimately underperform or leave within five years, even as firms rely on laterals for a growing share of their revenue growth.
If that feels unsustainable inside your firm, it is.
Elizabeth Brick
Dec 15, 20255 min read


Turning Good Intentions Into Consistent Execution for Client Teams
Client teams are one of the most talked-about growth strategies in law firms. The concept is simple: bring together lawyers from different practice areas who serve a single client, help them collaborate more intentionally and enjoy increased revenue as a result.
Elizabeth Brick
Nov 19, 20251 min read


Who We Are Not: How Mid-Sized Firms Can Grow Without Losing Themselves
Mid-sized firms have a unique opportunity for market differentiation—but only when they define who they are, where they’re going, and how they’ll operate along the way.
Elizabeth Brick
Jul 11, 20251 min read


Your Mid-Year Marketing Reset
Summer slowdown isn’t just a break—it’s a strategic opportunity. Whether you're a lawyer revisiting your business development goals or a marketing professional guiding your team through mid-year recalibration, now is the perfect time to reset with intention. In this post, you'll find five practical strategies to reflect on your progress, refocus your priorities, and re-energize your approach before fall hits full speed.
Elizabeth Brick
Jun 11, 20253 min read


What to Do When You Feel Stuck: A Lawyer’s Guide to Rebuilding Momentum in Business Development
At some point, every lawyer working to grow a book of business hits a wall, and it’s typically not just about time constraints. Feeling stuck doesn’t mean you lack motivation. It usually means the next step isn’t clear, easy, or strongly connected to your larger purpose. When you simplify the action and reconnect to why you’re doing it, momentum follows.
Elizabeth Brick
May 1, 20253 min read


Conference Season: 5 Tips to Elevate Your Business Development Game
Conferences can deliver serious ROI, turning a few days away from the office into a powerful business development opportunity.
Elizabeth Brick
Mar 6, 20253 min read


New Year, New Opportunities: 3 Client Conversations to Jumpstart 2025
January is the time to showcase your value as a strategic partner. Here are three powerful client conversations to kick off the new year.
Elizabeth Brick
Jan 24, 20253 min read
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