Who We Are Not: How Mid-Sized Firms Can Grow Without Losing Themselves

Originally published by SurePoint Technologies

Before diving into growth targets, market expansion, or lateral hiring plans, mid-sized firms should look inward.

Too often, firms pursue growth through opportunistic mergers, lateral hires, or geographic expansion without fully aligning on the cultural, strategic, and operational implications of these decisions. The result? A diluted identity, expensive talent that doesn’t stick, and wasted resources that stall momentum.

Mid-sized firms have a unique opportunity for market differentiation—but only when they define who they are, where they’re going, and how they’ll operate along the way.

Read the full article here.